who knows marketing?
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how internet changed modern marketing???
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wah... good place to ask wor...
- allow for globalisation without affecting geographical location
- reach to more customers
- provide wider range of products @ lower costs
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- all those wat cost effective or wat one lorz.. dun reallie remember le.. hehee
cannot think of any -
it rendered porter's five forces inapplicable and useless
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michael porter? last semester juz have this international biz model.. heavy and taxing on the brain...Originally posted by gasband:it rendered porter's five forces inapplicable and useless -
Yes, internet is a Killer App that many claimed to rendered Michael Porter's Industry 5 Forces useless. You shld know tat the 5 forces are Porter's reasons to consider when entering an industry. THere are 2 schoosl of thoughts here, let me talk about the school that teaches that internet overrides 5 forces briefly
1st Force - Threat Of New Entrants
With the internet, this threat becomes infintely high, cos anyone, and i mean anyone can have a business on the internet, there is nothing much to stop a person entering the industry.
2nd Force - Bargaining Power Of Buyers
Naturally, as more people go onto internet to set up businesses and able to reach more consumers, the bargaining power of buyers become higher.
3rd Force - Bargaining Power Of Suppliers
Dont even have to consider this as on the internet, you go straight to your consumers.
4th Force - Threat Of Substitute Products
With the internet, there will be countless substitute products.
5th Force - Degree Of rivalry
WIth anyone able to get into the industry with internet, the rivalry naturally is a foregone conclusion.
Basically just remember that Internet has broken the traditional brick and mortar way of doing business. It is now anytime anywhere 24/7 available to anyone with internet access. Thus, to consider 5 forces in whether to enter an industry is no longer useful, instead there is this theory called the New 5 Forces. Look up in internet marketing websites or books, you can find it. -
Wah so chim....anyway today juz finished 1 IB presentation...feel much more relaz now
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si mi is IB? sorry i not from NYP one....Originally posted by RebeL:Wah so chim....anyway today juz finished 1 IB presentation...feel much more relaz now -
i also finished... last yearOriginally posted by RebeL:Wah so chim....anyway today juz finished 1 IB presentation...feel much more relaz now
hahaha.. so how was it? easY? -
so u all taking marketing? cool...
i just finished my degree on that and advertising...
i love these stuff so much....so interesting... -
Hiazz juz glad to get over with it....my grp members neber do any work 1....80% of the report is done by me alone...u shld know the final ica rite...the 1 which requires at least 18 pages...wah its such a killerOriginally posted by Lynette80:i also finished... last year
hahaha.. so how was it? easY? -
18 pages? change liao? tot is 20 pages? my friend ask from me my report and i send it to her...Originally posted by RebeL:Hiazz juz glad to get over with it....my grp members neber do any work 1....80% of the report is done by me alone...u shld know the final ica rite...the 1 which requires at least 18 pages...wah its such a killer
how was it? presentation nervous or not.. who ur tutor? -
Ho Cheng Kian or something like tat...can't remember...Originally posted by Lynette80:18 pages? change liao? tot is 20 pages? my friend ask from me my report and i send it to her...
how was it? presentation nervous or not.. who ur tutor?
Erm the criteria was 18-20 pages....overall ok lor....a bit nervous though.. -
its good that everything is over..Originally posted by RebeL:Ho Cheng Kian or something like tat...can't remember...
Erm the criteria was 18-20 pages....overall ok lor....a bit nervous though.. -
Ya lohz...hey check yr PM..