. FASHION IN JAPAN?
•Asia’s main targeted trends
•An innovative youth culture yet inspiration
FASHION TRENDS IN JAPAN?
FROM COURT DRESS TO DESIGNER BRANDS
1.Japanese Dress In Former Times
2.From Japanese to Western Dress
3.Japan’s Often-Changing Modern Fashion
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1940s-American Style(eg. narrow-waisted long skirts flaring out at the bottom & wide belts)
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1950s-Red shoes, men -t-shirts, aloha shirts & sunglasses, women- colourfully patterned short pants
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1960s-miniskirt,ivy style
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1970s-basically the female equivalent of the traditional American Ivy League fashion for men;”surfer fashion”
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1980s-designer & character brand(brands of clothing with insignia or identified specific fashion designers’ design concept) ,bodikon(Body conscious
style & shibukaji (shibuya casual),concepts of ‘plain’ & ‘sober’
- 1990s-”Bubble economy”-elements of orientalism or romanticism (eg loose socks, darkly tanned skins)
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2000s-Brand boom;”Tokyo Girls Collection”(targeting youths)
4.The Future Of Traditional Japanese Dress
- kimono commonly worn by the elders
- Worn for formal functions among the young (eg.wedding)
LATEST FASHION!!!
”Wa”
•Used Japanese motifs & Traditional techniques –Newfound Attention
•Modern products
•Appeal to a contemporary sensibility while incorporating traditional elements—
Japanese materials, decorations or fabrication techniques.
•Range far & wide
•Dresses & Shawls featuring indigo dyeing(Kyo yuzen)
•Kimono-inspired wrap cardigans
•Stickers — decorating cell phones featuring maki ,Japanese art(Nara period 710-794)
•Prints motifs — sho-chiku-bai( pine. bamboo & Japanese apricot—auspicious)/tsuru-kame(crane & tortoise –longevity)
Berry-Tinted Winter Fruity colours dominate Season’s Fashions
•Colours--Berry Purple
•Emerge as colour of choice for knit tops, blouses,
•Began prominence in Harajuku & Shibuya
• Season’s top trendsetter
Animal Prints
Fauna-inspired fashion
•Latest undercurrent in Japan
•Were once considered the exclusive domain of somewhat flamboyant middle-aged women in 1990s
•In 2000,Hamasaki Ayumi(singer/fashion trailblazer) – wore leopard printing clothing & designed leopard print for mobile phone
• Caught the young women’s attention
Cute & Punk
•Not a full-fledged,
•Head-to-toe hardcore punk but an eclectic mix of cute & punk with pretty miniskirts & dresses coordinated with riders jackets ,engineer boots, skull motif accessories , stud belts & other hardcore punk items.
• Black hair
•Black colour– trendy shade in make up(eye shadow & eyeliner) for a cool “dark” effect
•Juxtaposition of hardcore-punk style clothing with frills and ribbons
•Preconceive notions, mixing styles as they(youths) see fit
•Like anime-inspired cosplay (costume play)
•Now attracting to overseas
Vest
•Unisex fashion Trend
•Standard items in youth’s wardrobe
•Spring to Summer--Combination of frilly or lacey dress(toning down feminine look & provide attractive accent)
•Create a boyish or sporty
Winning Combinasion
•Combinasionà French word:”combination”(refers to single garment)
•Combining tops with pants
•General trend to emphasize less feminine
•Casual style
•Functionalityàorigins of overalls as work clothes
“Salon boys”
Fashionable hairdresser inspire their own style
•Encompassed many distinct styles
•Ranging from designer’s brands to gyaru-o(tshirt with ripped jeans)
•Trendsetters
Trends in the Summer and Spring 2011 Collections
New Styles in Men's Leg Wear
Accessorize for Accent
STREET STYLE
Any comments about youths fashion trends in japan?