No first class, SIA goes for suite classTuesday • October 16, 2007
Leong Wee Keat in Toulouse, France
[email protected]IN SINGAPORE Airlines (SIA) chief executive Chew Choon Seng's view, it "was well worth the wait".
Against the backdrop of sunny skies here and in the global aviation scene, the world's largest passenger plane was handed over, after an 18-month delay, to the airline yesterday.
Half again as huge as a Boeing 747, the A380 first appeared on Airbus' drawing board in 1996. It is the European aircraft manufacturer's most ambitious project to date and a critical step in its efforts to rebound from a string of troubles.
While the aerial mammoth is capable of carrying 800 passengers in its double-decker fuselage, SIA has fitted its first ten A380 planes with just 471 seats.
Both Airbus and SIA declared the aircraft would revolutionise flying comfort — featuring, for instance, the new Singapore Airlines Suites, which are designer-cabins with full-sized beds (picture).
The aircraft would also be kinder on its surroundings, promising to be greener and less noisy.
The handover marked the first time in almost 35 years that another jumbo plane has been rolled out. The last was the 747 model by Boeing in the early 1970s.
The A380's arrival, however, has been hit by turbulence along the way. The delivery of the first plane was affected by multiple delays, wiping almost US$6 billion ($8.8 billion) from the group's balance sheet.
And the jury is still out on whether the new kid on the aviation block will truly revolutionise the aviation industry, say analysts.
Mr John Nance, an aviation analyst in the United States, told AFP that while the aircraft was "a magnificent achievement", it was "a white elephant".
Singapore analyst Prithpal Singh pointed out that the A380 would connect high-density long haul points around the world. "With more and more airports in these high-population cities getting very busy and congested and slots insufficient, the A380 will serve these routes very well," he told TODAY.
But SIA and Airbus are convinced the A380 will be the face of the aviation future.
Airbus president and chief executive Thomas Enders called the aircraft a "huge step ahead in environmental performance" – it uses about 2.9 litres of fuel per passenger per 100km, about the same as a small family car, while creating half the noise.
Mr Chew said the A380 would form the backbone of the airline's future long-haul operations. SIA has 19 firm orders for the A380 valued at US$5.7 billion at catalogue prices.
While he acknowledged Boeing's 747 as "still a good plane", Mr Chew said the A380 embodied all the technological advances of the past 30 years. "This is the plane for today and tomorrow," he said.
While the nearly two-year delay in delivery created "inconveniences" for the airline, Mr Chew said the extra time had helped Airbus hand over a "more mature plane".
"This plane has done more test flights and test try-outs at more airports than other new aircraft programs in the last 30 years," he said.
SIA's new giant child will now head home, landing at Changi Airport tomorrow evening. It will then take off on Oct 25 on special charity flights between Singapore and Sydney, before entering into scheduled service three days later.
SIA will take over at least five A380s from Airbus by the end of next year. The flag carrier plans to use the second and third A380s on the Singapore-London route, while the fourth would ply the Singapore-Tokyo route. The fifth and sixth A380s will eventually service the Singapore-Hong Kong-San Francisco route on a daily basis.
Analysts expect the A380's arrival to ease SIA's seat crunch, at a time when strong passenger demand, particularly in premium traffic, has outstripped industry supply. In SIA's September operating results released yesterday, passenger capacity fell by 0.5 per cent year-on-year, due in part to the reduction of the number of B747-400 aircraft in its fleet.
Airports that have upgraded their infrastructure to support the jumbo A380s also stand to gain, said Citigroup's aviation analyst Corrine Png. "These airports will also benefit from the boost in passenger movements at the airports, in terms of higher revenue from airport taxes, retail and F&B concession revenues," she said.
Sidebar: IT'S a luxurious way to join the mile-high club, if you can afford it.
As the airline unveiled the inside of its new Singapore Airlines Suites -- private cabins that go "beyond the luxury of First Class" -- the loudest Ooohs and Aaahs were reserved for the plush leather seats that converted into a double bed.
Asked if SIA would introduce packages for newlyweds, chief executive Chew Choon Seng said with a laugh: "You have given us some ideas."
Each seat in a Singapore Airlines Suite, designed by leading French luxury yacht designer Jean-Jacques Costeis, is almost a metre wide, and the seats in the two adjoining middle suites can be converted to a double-bed.
Each suite can also be transformed into a stylish office in the sky – furnished with a table that can function as a workstation, and be transformed later into a meeting table or dining table topped with fine-bone China and crystal ware.
The main deck of the A380 will house 12 suites. The plane also offers 60 business class seats and 399 economy class seats, all of which come with extra legroom. Business class passengers can also socialise and select snacks at a special corner.
Such pampering has a price – in this case, a 20 to 25 per cent premium on Suites and Business Class tickets, and about 10 per cent more on economy class.
But Mr Chew expects the unit costs for the A380 to eventually come down, adding: "Hopefully, that can translate into more competitive pricing."