Singapore Girl is here to stay..
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After some debate online too the news is out..
SINGAPORE - The iconic Singapore Girl, an enduring symbol of Singapore Airlines' renowned in-flight service standards, will remain even after the carrier drops the agency which created the image, SIA has said.
In a statement posted on the Singapore Exchange website on Monday, SIA said it has shortlisted three creative agencies for the final evaluation and Batey Ads was not among them.
'Singapore Airlines takes this opportunity to reassure our customers and supporters the world over that the Singapore Girl icon will remain and there will be no change to the hallmark sarong kebaya uniform,' it said.
'There may be differences in the way the airline's advertising appears, and we're open to those new ideas, but customers can be assured the service from the airline's cabin crew will not depart from (what) they've come to expect.'
SIA identified the three shortlisted creative agencies as DDB, Publicis and TBWA.
The carrier's announcement in January that its was putting up its creative advertisement contract, held by Batey Ads since 1972, for tender triggered speculation the Singapore Girl icon would be dropped.
Dressed in the figure-hugging traditional Malay 'sarong kebaya' outfit, the Singapore Girl was conjured by Batey Ads -- owned by global communications group WPP -- into an image instantly recognised by travellers worldwide as a symbol of SIA's highly rated cabin service. -- AFP -
Good on them! tat puts an end to all the feminists activists remarks!! -
i thnk they need to do a costume rethink. the kebaya doesn't look nice mah
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not nice?Originally posted by hisoka:i thnk they need to do a costume rethink. the kebaya doesn't look nice mah
i think its unique and exotic...
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don't know jsut don't find it appealing. i think if it was the same design but no patterns with like mono or duo colour might be betterOriginally posted by mhcampboy:not nice?
i think its unique and exotic... -
Lol... Does it make a diff what they wear as long as service is good and no extreme forms of indecency was involved.
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Nah, they just need to do a minor tweak so that there is a more nicer looking place to place their pens ...
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its all about packaging nowadays man.Originally posted by Artiwizoras:Lol... Does it make a diff what they wear as long as service is good and no extreme forms of indecency was involved.