About Hell:
Hell first began in early 1996 next to Victoria University, and since then has gained a huge following in Wellington. After a little creative advertising (see promo section...) the name Hell started to gain a reputation. Since then the fire has spread to cover much of New Zealand with 63 stores (change city to see the hell holes) in Wellington, Taupo, Palmerston North, Hastings, Napier, Tauranga, Hamilton, Rotorua, Auckland, North Shore, Whangaparoa, Christchurch, Dunedin, New Plymouth, Whangarei, Nelson, and Queenstown.
