Tiger Beer's new look
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In a sense, Tiger is trying to make inroads into those who do not drink, and trying to capture other customers to try their products.Originally posted by Aveme:does not make a difference to me.The beer is still the beer and since i do not like beer,i will still not drink it.
All this, talking about their marketing strategy la...:lo: Must capture customer attention, plus image building and branding. Moreover, I think they are making the look more modern and associate with the newer and younger crowd...maybe that's their target market, and their focus
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UpZ~~!
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Men can't help it.Originally posted by Gordonator:how come like suddenly attention shift to jessica alba liao.
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It's the focal pointOriginally posted by Kuali Baba:Men can't help it. -
Well, APB wants Tiger to go International
What abt their Anchor, ABC and Baron? -
so what , the price still the same watOriginally posted by Gordonator:what do u all think of the new look?
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Strategic thrustOriginally posted by sbst275:Well, APB wants Tiger to go International
What abt their Anchor, ABC and Baron? -
Hopes Anchor, ABC and Baron can go InternationalOriginally posted by deathscythe99:Strategic thrust -
Well, one by one.Originally posted by sbst275:Hopes Anchor, ABC and Baron can go International
Each company, when deciding which brand to go International, has to weigh the resources they have to do so
Publicity and marketing of it not easy wor. Plus, some might be best left in certain markets
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Well, Baron can go head on with Carlsberg Sp BrewOriginally posted by deathscythe99:Well, one by one.
Each company, when deciding which brand to go International, has to weigh the resources they have to do so
Publicity and marketing of it not easy wor. Plus, some might be best left in certain markets
Anchor can go with those who want lower alcholic volume
ABC, maybe the Eastern market -
saw the jessica alba commercial yesterday on tv. but sorry to dissappoint, she's fully clothed.
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TigerBeer?
No way man!
Waste money only! -
With each advert or tv commercial, each Brand tries to reach out to more consumers and gaining more foothold in the market.
At the same time, they make themselves relevant to it's target audience by means of using themes like 'fun' 'sporty' 'mass appealing' etc. That way, consumers will envisioned that by consuming this Brand of beer, he or she 'belong' to this group of fun people as potrayed in the advert.
Like Heineken, they sees themselves as funky and cool and progressive. Both Tiger and carlsberg pitched heavily in sports but if you look closely... they have a different audience as well. Tiger, it seemed.. still look very local while Carlsberg is more International with it's ties with the Champions League and sponsorship with Liverpool FC.
ABC mahiam pitched at the more mature consumers.
The advertisers knew consumers need constant reminders abt their Brand so as to maintain Brand loyalty and to keep competition away. A price war may not necessarily be the answer to woo consumers.
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Hmm....I think you can go on to be their marketing directorOriginally posted by sbst275:Well, Baron can go head on with Carlsberg Sp Brew
Anchor can go with those who want lower alcholic volume
ABC, maybe the Eastern market -
Bu gang danOriginally posted by deathscythe99:Hmm....I think you can go on to be their marketing director -
Should apply..Originally posted by sbst275:Bu gang dan
Say that they require more ppl to chart the company's course into new waters -
Well, it is still up to the coOriginally posted by deathscythe99:Should apply..
Say that they require more ppl to chart the company's course into new waters
If they think Tiger represents APB, they might just expand Tiger worldwide -
hmmm...that's hard to tell, ya know?Originally posted by sbst275:Well, it is still up to the co
If they think Tiger represents APB, they might just expand Tiger worldwide
Tiger's just a BRAND. APB's the group name...
This is more of brand loyalty, besides, it's one company, many brands. -
What I mean somehow 1 brand has to represent the company...Originally posted by deathscythe99:hmmm...that's hard to tell, ya know?
Tiger's just a BRAND. APB's the group name...
This is more of brand loyalty, besides, it's one company, many brands.
So eventually, ppl hear APB, they know what products they have...
Like PSC Corp, ppl only know their Econ Minimart -
That's their branding strategy.Originally posted by sbst275:What I mean somehow 1 brand has to represent the company...
So eventually, ppl hear APB, they know what products they have...
Like PSC Corp, ppl only know their Econ Minimart
Some companies prefer to market the company's name...e.g. BMW. When you say BMW, u GET BMW.
But some companies, like Proctor & Gamble (P&G) have many different brands which means that they market the brands differently, no casual link to P&G (e.g. Dove, Lay's..dunno if my egs are correct or not?)
So....it's their marketing strategy mah -
27 October 2005
Tiger Beer Unveils Fresh, New Look
Makeover reflects the premium lager's remarkable growth from Singapore's favourite beer to world-acclaimed brand
Tiger Beer today put an end to the hearsay that has been flooding the bars and pubs in Singapore about its new look. The leading beer brand "unleashed the new Tiger" to industry partners, business associates and media at a unique event which took place on and around the Singapore River.
The Fresh, New Look of Tiger
Tiger's new look exudes a stronger universal appeal and reinforces the brand's world-acclaimed status in the international beer market. From November, consumers can look forward to a refreshing new look when a Tiger is served to them. The current packaging will be replaced by sleeker designs, a more vibrant mix of its trademark colours - gold, orange and blue and an enhanced Tiger icon, while maintaining the brand's sense of familiarity and its brewing tradition and origin.
In the new logo, the signature Tiger icon strides forth powerfully with renewed brilliance and vigour, symbolising that Tiger has evolved from a local beer to a Singapore icon winning international acclaim for its smooth, well-bodied taste and exotic Asian appeal. With the words "World-Acclaimed Beer" prominently displayed on Tiger's bottle and can labels, the new logo also affirms its well-medalled status with an eye-catching display of international awards and accolades conferred on the brand for its premium quality and taste.
New Tiger TV Commercial
Tiger's makeover also involves a new advertising campaign, set to crank up the beer's hip and trendy quotient by another notch. Bringing to the fore an inspirational "It's Time" message, the TV commercial starring famous actress, Jessica Alba, makes Tiger Beer the first Singapore brand to be endorsed by a Hollywood celebrity and will start airing on local TV and at the cinemas from 30 October. Jessica Alba was chosen as she embodies the new Tiger spirit of fun and friendship and is a movie star with whom the young and trendy can identify. The TV ad will be complemented by a series of new print and outdoor advertisements, featuring Singapore's favourite beer in the most glamorous bars and pubs around the world, and will be launched to the public from 28 October.
Commenting on the plans for the new Tiger, Mr Alan Gourdie, General Manager, Asia Pacific Breweries Singapore (APBS), said: "The beer industry and consumer drinking trends in Singapore are evolving rapidly and steadily. Singaporeans have become more affluent and discerning, and are seeking a sophisticated drinking experience in terms of taste and the desired social image. This is why we feel that it is time to revitalise and rejuvenate Tiger especially since Singapore's beer icon is gaining popularity internationally and is available in popular bars such as the Bellagio in Las Vegas, Wolfgang Puck at the Universal Studios in Florida and the Light Bar in London."
Mr Gourdie added: "While Tiger is widely regarded as Singapore's most successful beer export and has been around for decades, it has to forge ahead and stay relevant in the new millennium. The new Tiger's confident, progressive and outward-looking appearance accentuates key attributes which our consumers can identify with. We are confident that this connection we make will not only attract existing drinkers, but emerging groups of consumers such as tourists and business professionals who visit Singapore, young adults who come here to study, and young working professionals as well."
Tiger is wasting no time to reinvent its brand even though it made waves this year when it was named a Cool Brand Leader in the United Kingdom by the Cool Brandleaders Council, which rates the most hip and trendy brands around the world. With more than 30 international awards and accolades to its name, the beer icon also snagged the prestigious gold medal at the European Style Pilsner category of the 2004 World Beer Cup, widely considered by the industry to be the 'Beer Olympics'.
Elaborating on the new Tiger, Mr Edmund Ng, Marketing Manager for Tiger, said: "The new look reflects Tiger's strong international presence and is attuned to the latest consumer drinking trends. We want everyone to sit up and take notice of the new Tiger. To achieve the 'right' look, extensive research was carried out to create an ultimate drinking experience, from the great taste of a well-brewed beer, to how it looks, to what consumers watch on TV and see on the streets. In all of Tiger's 73-year history, there has never been a more exciting time for the brand and consumers than now."
-From: APB website -
didn't even notice the logo.
all i know is that they've got jessica alba now.
other than that, i look at the word TIGER more than the image. -
Sounds like the words actually made more impactOriginally posted by kopiosatu:didn't even notice the logo.
all i know is that they've got jessica alba now.
other than that, i look at the word TIGER more than the image.
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But you make the word smaller in our pub threads.Originally posted by kopiosatu:other than that, i look at the word TIGER more than the image. -
the pic become more Disney style.Originally posted by Gordonator:what do u all think of the new look?
maybe they wanna do more US or Ang-Mor market.
maybe.....