Tiger Beer's new look
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what do u all think of the new look?
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the old design.
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where's Jessica Alba?
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Their Branding excercise seemed over the top. 5 full-page clour spread of print ad is not cheap. It's not as if they have a total makeover in terms of colour, fonts and packaging.
The present logo looks more progressive and 'live' like. Other than that, changes are minimal. Moreover, Tiger is well positioned in the market already and need less introduction to sell it's products. Perhaps, they riding with the new look to attract the younger crowd and establish loyalty among them.
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what does she got anything to do with tiger beer?Originally posted by the Bear:where's Jessica Alba? 
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trust me... keep your eyes peeled
Originally posted by Gordonator:what does she got anything to do with tiger beer? -
The bottles are not strategically placed.Originally posted by ^spidee^:
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Originally posted by the Bear:trust me... keep your eyes peeled
holy cow!Originally posted by ^spidee^: -
mmm... nice.. jessica alba
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sure make a great kopi tiam poster. bussiness will be very good.
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Chio
Anyway, Carlsberg recently increased price for bottled (Quart) beer, so maybe Tiger get more biz
Anyway, I like the new design -
Eh, Baseline...that sounds like a marketing assesment of Tiger Beer's branding and market segmentation processOriginally posted by BÃ¥seline:Their Branding excercise seemed over the top. 5 full-page clour spread of print ad is not cheap. It's not as if they have a total makeover in terms of colour, fonts and packaging.
The present logo looks more progressive and 'live' like. Other than that, changes are minimal. Moreover, Tiger is well positioned in the market already and need less introduction to sell it's products. Perhaps, they riding with the new look to attract the younger crowd and establish loyalty among them. -
chio as in jessica alba chio or the new logo chio?Originally posted by sbst275:Chio
Anyway, Carlsberg recently increased price for bottled (Quart) beer, so maybe Tiger get more biz
Anyway, I like the new design -
should change to crouching tiger hidden dragon mah
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AlbaOriginally posted by Gordonator:chio as in jessica alba chio or the new logo chio? -
Sadako...the tiger is crawling out liao
arghhhhhhh -
jessica alba..
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I'd agreeOriginally posted by stellazio:jessica alba.. -
tiger beer tastes like shit...
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as long as the beer tastes the same
i am not bothered -
It's marketingOriginally posted by borgkilla:as long as the beer tastes the same
i am not bothered -
how come like suddenly attention shift to jessica alba liao.
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does not make a difference to me.The beer is still the beer and since i do not like beer,i will still not drink it.
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She's hotOriginally posted by Gordonator:how come like suddenly attention shift to jessica alba liao.
