Aug 26, 2005
Say it with (and on) roses
By Serene Luo
AT FIRST glance, they don't seem real. Surely fresh flowers can't pass through a printer - or can they?
JUST FOR YOU: Floral designer Amy Lim, 43, looks at a message being written using computer software, which can then be printed on rose petals. -- DESMOND WEE
FarEastFlora.com, the flowers and gifts arm of plant nursery Far East Flora, and Hewlett-Packard last night jointly launched what they say is the world's first full-colour printing on fresh flowers.
Customers can e-mail their messages or pictures and they will be printed on the petals of roses, or they can visit the Far East Flora stores to personally draw or write their own messages on a PC.
The message is printed on a 'floral-safe membrane' by a colour laser jet printer and 'applied onto the roses', explained FarEastFlora.com's executive director, Mr Ryan Chioh.
He declined to explain how exactly it is done as the technology, developed in Singapore, has a patent pending.
Although the printing can be done on any flower petal or leaf, roses from China are usually chosen because of their 'front-facing petals, which are also larger than most other flowers' ', Mr Chioh said.
Each petal can accommodate about three lines of text, each with a maximum of seven characters, or a picture of about 9 sq cm, slightly larger than a postage stamp. The 30-minute printing process is done in-house by one of five florists and a dozen printed roses would cost about $80.
The project, two years in the making, cost FarEastFlora.com about $50,000 to implement.